AIGA Launches Designing Water’s Future - China Needs to Apply
August 27th, 2008


Designing Water’s Future is aimed at generating exceptionally creative and original design thinking to raise awareness of the emerging global water crisis—and to do so in ways that inspire people to act. Reaching beyond all boundaries, the initiative seeks to reframe how we think about water, how we manage it, how we save it. It will address the design problem of the crisis, redefining the outdated, limited cultural mythologies that have become obstacles to progress on one of the world’s gravest threats.
Goals:
- Engage in design thinking:
- Define new approaches for public participation and engagement:
- Develop and apply tools for messaging:
To learn more, go to http://www.aspendesignchallenge.org



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