GM Pushing Green and Gas Guzzling Cars in China
Monday, October 27, 2008 4:22
It is rare that a firm would look to build its brand in China as a firm pushing for greener solutions, while at the same time look to backdoor its dirty products. But it appears that GM has done just that.
In its media workshop October 20 in Beijing. According to one account:
to share its world-leading technologies in sustainable biofuels with China. The workshop reinforces GM’s new energy strategy centered on energy security and diversity and supports China’s sustainable development of automotive energy and transportation systems. GM believes sustainable bio-fuels are the most feasible near-term solution among all alternative energy sources with the potential to displace petroleum.
Then on the following day, it showed off its zero-oil/ zero-pollution/hydrogen-fuel cell car the Chevrolet Equinox, and committed to bringing more environmentally friendly vehicles to the market.
4 days later though, the San jose Mercury reported that GM would be shipping China-bound Buicks, Cadillacs, including the ultra bling, ultra fuel consuming, Cadillac Escalade.
an Interesting example of how a firm can commit itself publicy to a policy of social responsibility and bringing solutions to the table, while at the same time acting in the exact oppostie manner.
