A very interesting 5 minute clip on a niche electronic car market that is looking for growth. Born from a of mix entrepreneurial spirit and grey zones, these electronic vehicles are finding a market in Chinese 2nd and 3rd tier cities (with some exports), but are at risk of being wiped off the map as new regulations from Beijing hit the market.
Little more than a suped up golf cart, what impresses me about these new “cars” is the fact that the market for them has proven itself. that, while there has been a lot of talk about how the market here is looking to supersize itself like other Western markets, there are examples (anecdotes at times) to the contrary, and that if “we” focused on those that perhaps we could move the niche into the center.
Something a few government incentives and preferred parking spots would surely assist.