Coming up next month is the 3rd JUCCCE China Energy Forum, and anyone who is interested in learning about (or cracking) the China market should really consider joining this event.

Why do I say that? Simple, the 2008 event that Peggy (and her team) put together was the best conference I have been to in the sector. Bar none.

Getting beyond the typical topics on investment in wind energy, Peggy is known for taking a very active interest in making sure attendees get the most from the content, and meet the people that will have the highest chance of impact. And, it does not matter if you are on stage or not.

So, take the time to review the agenda, and then register for the event.

When: January 26, 2010; 2pm to 6pm
Where: Space by Three, 2/F of Three on the Bund, 3 Zhongshan Dong Yi Lu near Guangdong Lu (中山东一路3号2楼 近广东路)
What: This speaker, workshop and mixer series called the Green IdeaLab will promote collaboration on cleantech projects and the greening of China. First, globally-recognized clean energy leaders will present their work, then they will lead smaller group sessions to brainstorm working solutions to green business challenges. A networking mixer will be held afterwards; all proceeds support JUCCCE programs.

¥250 per person, or ¥500 for groups of three; includes canapés and drinks.

RSVP by November 10 at +86 21 6329 9921, or info@on-the-bund.com .

Speaker Topics:

Bert van den Berg, Senior Marketing Director for Philips Lighting Greater China: Urban Development and the Green Economy. In the future of megacities running 24/7 with efficient energy, how can we use lighting to connect people and improve urban life?

Richard Brubaker, Managing Director of Collective Responsibility and Professor of Sustainability at CEIBS: Life Cycle Manufacturing and Development. After the World Expo is over, What can we do with the leftovers?

Charles R. McElwee, Environmental & Energy Lawyer at Squire, Sanders & Dempsey L.L.P. and Professor at Shanghai Jiao Tong University School of Law on the implications of COP15. Now that Copenhagen is over, where do we go from here?
Speaker Bios:

Bert van den Berg

Mr. Bert van den Berg who joined Philips Lighting in 2007 as Senior Marketing Director at Business Unit Lamps Europe took position as Senior Marketing Director Lighting Greater China in April 2009. Previously he held positions in-and outside Philips predominantly in the Fast Moving Consumer Goods Industry.

He started his career with various marketing positions at Friesland Dairy Foods. Then he moved to PricewaterhouseCoopers, where he worked as senior management consultant. Three years later he joined Philips as regional marketing manager Philishave for Latin America and Europe and after that he became marketing director for Domestic Appliances and Personal Care in South Korea.

Richard Brubaker

Like many who came to China, Rich Brubaker originally came to China to seek out career opportunities as China’s economy gathered steam, and in pursuing those goals he developed market entry and distribution strategies for firms who were also looking for China based opportunities.

Soon after arriving in Shanghai, Rich developing his first community enterprise HandsOn Shanghai (now HandsOn China) as a means to promote, develop, and manage volunteerism in China. An organization that would open him up to the human side to the economic engine that was fueling China’s growth, and would ultimately lead to his development of further platforms in CSR and sustainability.

Now as Managing Director of Collective Responsibility (www.collectiveresponsibility.org) and as a visiting Professor of Sustainability at the China Europe International Business School, Rich’s ventures are now focused full time on building platforms that promote long term organizational capacity to address the economic, environmental, and social hurdles that are faced.

Rich has a Masters in International Management from Thunderbird, The Garvin School of International Management, served as Vice Chairman of the Corporate Social Responsibility Committee of the American Chamber of Commerce in Shanghai for 3 years, and has recently launched Cleaner Greener China to highlight the environmental challenges that China faces and the people, products, and companies who are developing solutions.

Charles R. McElwee
Charles R. McElwee has practiced environmental and energy law for over 20 years, all at Squire, Sanders & Dempsey L.L.P., now in its Shanghai office. He represents a wide range of clients in the U.S. and China in a variety of matters including counseling regarding entry into the China market; environmental, energy, and import/export compliance issues; structuring carbon trade and NOx and SO2 allowance trade agreements; performing environmental due diligence, and pursuing and defending federal court claims involving Natural Resource Damages, the Clean Water Act, Clean Air Act, Safe Drinking Water Act, RCRA, and CERCLA. Mr. McElwee is also a Professor of Law at Shanghai Jiao Tong University’s School of Law (where he won the President’s Prize for extraordinary contributions to the University in 2009), and a frequent author, speaker, and commentator on China environmental and energy issues. He was also awarded the Shanghai Municipal Government’s Magnolia Award (the highest honor the City bestows upon foreigners) in 2008.

NGO Joint-U.S. China Collaboration on Clean Energy brings together three globally recognized clean energy leaders for engaging presentations about exciting green projects (Eco-design and the World Expo, Green Schools, China Cleantech Report 2009). Then, jump into active dialogue in breakout sessions. Finish the evening networking over drinks with industry VIPs.

Speakers include:
PEggy Liu, Founder of JUCCCE
Phillip Sohmen, Co-Founder of YK Pao School
Su Yunsheng, President of Etopia
Ellen Carberry, Founder of Cleantech Initiative

JUCCCE Green IdeaLab
When: Nov 17th, 2pm – 6pm
Where: 2/F, Space by Three, Three on the Bund
Contact: Parker White (parkerwhite@juccce.com) or go to www.juccce.com/program_events/events to learn more.

A group who is dynamic, in the middle of the action, and for one someone named by Time Magazine in 2008 as an Environmental Hero?

If so, then you should review JUCCCE’s current job openings:

• Mayoral Training Manager (Beijing based) – Click Here
• Government Relations Director (Beijing based)Click Here
• City Level Energy Team Manager (Beijing based)Click Here
• Smartgrid Manager (Yangzhou Based)Click Here
• Interpreter (Shanghai Based)Click Here

Email Elizabeth Cambpell for more information

Anyone following @juccce last month saw a wave of updates from founder Peggy Liu as their first mayoral training kicked off.

18 months in the planning and  formalized at the November 2008 JUCCCE conference, the 8 day session:

50 mayors from all over China gathered in Beijing to learn from worldwide experts about how to create greener cities. Besides an intensive lecture series and multiple group breakout sessions to discuss how better to develop sustainably, the mayors were given exclusive on-site tours of the Olympic Village (the world’s largest Gold LEED-ND project) and the Inncon Coca-Cola PET recycling facility.

Without a doubt, and regardless of whether or not China hits a specific environmental statistic, one of the greatest needs right now is to build awareness and capacity at the highest levels… and programs like this one bring that.

Certainly it wil take more time, and certainly it will take more than 50 mayors to attend, but this is a step in the right direction and I am certain that Peggy and her team have been huddling up to plan out the next training session.

To learn more about JUCCCE and its programs, you can visit their website.

Energy Demand in China
- Industry sector growth will from from 11.1% in the 2000  – 2005 to less than 5% energy growth over the next 20 years
- buildings from 8.5% to less than one

Need to reduce energy intensity quickly to avoid a crisis.

Doing this will be one of China’s biggest challendges

full report will be available online in January or February of 2009

Mark Ginsberg
- a lot of government to government work needs support from NGO, academics, etc.
- DOE works in bilateral/ multilateral approach – NRDC, MIn. of housing,
- 3 efforts going on:
1) SED collaboration – Paulson and Wuyi
2) energy policy dialogue
3) multinational partnership (APP) – China, India, US, KOrea, Japan
- investing 2 billion on green – green building
- working on industrial energy – top 1000
- renewable energy
- transportation – focus on 2nd generation nonfood fuels & batteries

Li Junfeng
- just finished a meeting between US/ China
- China is looking for more cooperation on technology though as US has best technology

Zhou Changyi
- Energy issue is a global issue
- Energy security is a national issue and ensuring energy supply is a very important issue.
- China must use non-food biofuel.. we have 1.3 billion people to feed
- China has a lot of wind power potential, but power generation cost is higher than coal.. so we need policy support for wind power
- by 2020 we can exceed targets, but need more support
- Coal was 68% of primary energy, a decrease of 2%

Myth vs. reality on China

- cooperation between countries is essential.  currently great mistrust between the two groups, and that in prevents real discussion.

myth: subsidized pricing gives China an advantage
fact: energy prices in China are @ international level or higher.
GZ resident pays USD.16/ Kwh more than SF & coal prices in China are higher than US

myth: China is profligate in its use of energy
reality: China uses 1/8th the average of US resident & 1/4 EU

Myth: China will overtake US as CO2 emitter
reaity: not so fast… in 2008 sure, but that isn’t relevant
- on a percapita basis, China is actually below global average
- on a cumulative basis, which is the really relevant number  for GW, China is FAR FAR less than US

Myth: China is doing little to control CO2
reality: target 20% intensity reduction by 2010 (1.5 billion metric ton reduction) – on path for 1 billion+

Myth: China is inefficient in its energy use
Reality: Industry consumes 70%, with energy intensities declining.

Myth: China is hogging oil imports
Reality: China imports, while growing, are very small trade (currently 4 million import of 55 million total traded)

Myth: China uses more coal than anyone
Reality: on per capita basis, China consumes just slightly more than the US.

china.lbl.gov/databook